LÄDERACH CUSTOM TYPEFACE DESIGN
The renowned Swiss premium chocolate manufacturer, Läderach, did aproach us to customize Albra Sans for their new updated visual identity. The primary focus was on the uppercase A, inspiring us to redesign the distinctive A of Albra into a more neutral, toned-down version with a flat apex. This redesign aims to provide long uppercase words with a more harmonized cap rhythm, seamlessly complementing the aesthetics of the new Läderach logo.
This case serves as a compelling example of how strategic design updates can yield a distinctive typeface appearance for your brand, all without undertaking the complex and costly process of developing a completely custom font.
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Image Source: Läderach